Audience Development

How current is your database? Are you sure? Databases become less accurate over time. Constant updating is required to ensure that your customer lists are up to date. Area code changes, address changes and employee turnover play havoc on even the most tended to databases. If you cannot contact your customer, how will you sell to them? Have IRG update your records to ensure your team is the most efficient they can be.

Let IRG help ensure that you have the most current data on all of your customers. We can tailor a program to you to ensure you are contacting the right people in the right industry. We can validate your entire list quickly and efficiently and have the data back to you in less time than you would have ever thought possible. With programs from ensuring that your customer is still in business to appending email addresses and fax numbers.

Our automated agent stations ensure that our team works at the height of efficiency with minimal time wasted on invalid, busy or unanswered phone calls. We train our agents on the best practices of presenting themselves to the customer as a representative of your company to ensure a pleasant experience for your customer with a minimal amount of intrusion into their day. We pride ourselves on leaving a favorable impression of your company with your customers.

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Circulation Acquisition

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Lead Generation

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The Industry Research Group of Randall-Reilly is a leader in B-to-B services across multiple industries. Wellknown in the construction, trucking, woodworking and landscaping industries, IRG has developed a reputation for delivering solid market research to our many customers. Our specialists in audience development will give you the results desired at a price that meets or beats the competition. Our marketing efforts are designed to meet your specific goals while keeping your budget under control. From market research and circulation recruitment to lead generation and magazine specific advertising sales support, the Industry Research Group can accommodate your needs. Contact us today for a program tailored to your business.

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