Circulation

There has never been a more difficult time to be in the publishing industry. Printing costs are up, mailing costs are through the roof and finding qualified readers is more difficult than ever. Employee turnover and market uncertainty have change the landscape of the B to B publisher for the foreseeable future.

That’s why you need IRG. Let us take away the headaches associated with renewals and acquisitions.

We work with all major fulfillment houses and have the relationships to get you through these times. We offer turnkey solutions to allow you to focus on generating revenue and managing your business.

We have over 60 years of experience with publishing – we’re publishers ourselves. IRG was started to handle internal circulation renewals and acquisition. What we found was that we were pretty good at it – dare we say the best. Soon, we were doing a few small projects for industry partners and that has grown into a million circulation calls a month.

We are well practiced in working with gatekeepers to get the subscription qualified. We have live monitoring of agents from a dedicated staff of Quality Assurance associates whose primary goal is to ensure your calls are completed accurately and within BPA guidelines and that your data is valid.

We are a member of BPA Worldwide, the largest auditor of B to B publications in the world

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Sample Recordings

Circulation Acquisition

Lead Generation

The Industry Research Group of Randall-Reilly is a leader in B-to-B services across multiple industries. Wellknown in the construction, trucking, woodworking and landscaping industries, IRG has developed a reputation for delivering solid market research to our many customers. Our specialists in audience development will give you the results desired at a price that meets or beats the competition. Our marketing efforts are designed to meet your specific goals while keeping your budget under control. From market research and circulation recruitment to lead generation and magazine specific advertising sales support, the Industry Research Group can accommodate your needs. Contact us today for a program tailored to your business.

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