EDA

The power of EDA’s market intelligence will optimize your entire enterprise. Since 1988, EDA’s equipment-based data has revolutionized the lead generation and marketing effectiveness of its clients through a wide range of analytical tools.

Sourced from UCC records nationwide, EDA provides accurate business intelligence for a variety of industries including: agriculture, construction, copiers, finance, lift trucks, logging, machine tools, medical, printing, trucking and woodworking.

catapultCatapult is EDA’s web-based application for accessing, querying, and exporting your equipment data into various intuitive reports. Like a marketing analyst that never sleeps, this powerful tool can be configured to send you custom email alerts the moment data you specify becomes available.

catapultThe companion tool to Catapult, Catapult Analytics effortlessly imports your Catapult data to display high-level, executive reports. These easily filtered reports include summary views such as Top Buyers, Hot Spots, Sales-Lease Cycle, and Market Share; each report has the ability to drill into the data for additional buyer/equipment details.

Unrivaled Business Intelligence
Because EDA’s data originates from UCC filings, no other source even comes close to the level of detail contained within the data. Through a proprietary data hygiene and enhancement process, EDA can provide actual equipment-based transactional details including:

Buyer info:

  • Primary and secondary contacts
  • Address

Transaction details:

  • Transaction date
  • Financial Institution

Equipment facts:

  • Manufacturer
  • Year of manufacture
  • Model
  • Description
  • Serial number
  • Estimated value

And much more…

Powerful Data Made Simple.
EDA simplifies integration of real-time, UCC data into every aspect of your business: harvesting new leads, maintaining a higher level of service, measuring the ROI of marketing and trade show strategies, identifying new product opportunities, and more. Whatever your needs, wherever you want to go, EDA data will move you there, fast.

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Circulation Acquisition

Lead Generation

The Industry Research Group of Randall-Reilly is a leader in B-to-B services across multiple industries. Wellknown in the construction, trucking, woodworking and landscaping industries, IRG has developed a reputation for delivering solid market research to our many customers. Our specialists in audience development will give you the results desired at a price that meets or beats the competition. Our marketing efforts are designed to meet your specific goals while keeping your budget under control. From market research and circulation recruitment to lead generation and magazine specific advertising sales support, the Industry Research Group can accommodate your needs. Contact us today for a program tailored to your business.

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