Trade Shows and Seminars

The effort to “pack the house” for trade shows is more difficult than ever. Companies are reluctant to send people across the country to attend a show or seminar. The costs of airfare, hotels, rental cars and meals is a little daunting in this climate so now, more than ever, you need an experienced team calling on your potential attendees.

We know how hard it is to get attendees. We are partners with several shows so we have seen the registration challenges grow over the past few years. From fuel and travel prices to an uncertain economy the challenges to show producers continue to grow. IRG can help you overcome those challenges with location-targeted calls to increase regional attendance. Expanding out to high-reward targets from there minimizes cost and increases value to you and your show.

Although every study is custom designed with your specific needs in mind,
our core areas of expertise include:

  • Trade Show Registration
  • Seminar Registration
  • List Development
  • List Rentals

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The Industry Research Group of Randall-Reilly is a leader in B-to-B services across multiple industries. Wellknown in the construction, trucking, woodworking and landscaping industries, IRG has developed a reputation for delivering solid market research to our many customers. Our specialists in audience development will give you the results desired at a price that meets or beats the competition. Our marketing efforts are designed to meet your specific goals while keeping your budget under control. From market research and circulation recruitment to lead generation and magazine specific advertising sales support, the Industry Research Group can accommodate your needs. Contact us today for a program tailored to your business.

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