Trucking and Construction

A fluctuating economy, a difficult housing market, an under-financed infrastructure system, increasingly stringent government regulations and an uncertain labor market are just some of the challenges facing the trucking and construction industries today.
The Trucking segments IRG specializes in include:

  • Fleets
  • Owner-operators
  • Company drivers
  • Dealers
  • Aftermarket parts distributors
  • Independent repair garages

The Construction segments IRG specializes in include:

  • Highway and heavy contractors
  • Commercial and utility contractors
  • Road building contractors
  • Municipalities
  • Aggregates managers

IRG researchers can help you navigate these ever-changing markets by giving you a deeper understanding of your customers, your distribution network and the competitive landscape.

We can help you anticipate customer needs, identify emerging trends and uncover new markets.

Although every study is custom designed with your specific needs in mind,
our core areas of expertise include:

  • Lead Generation
  • Market Penetration Analysis
  • Product Enhancement
  • Customer Satisfaction and Loyalty Assessments
  • List Development
  • List Rentals

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Lead Generation

The Industry Research Group of Randall-Reilly is a leader in B-to-B services across multiple industries. Wellknown in the construction, trucking, woodworking and landscaping industries, IRG has developed a reputation for delivering solid market research to our many customers. Our specialists in audience development will give you the results desired at a price that meets or beats the competition. Our marketing efforts are designed to meet your specific goals while keeping your budget under control. From market research and circulation recruitment to lead generation and magazine specific advertising sales support, the Industry Research Group can accommodate your needs. Contact us today for a program tailored to your business.

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