Woodworking
Today’s woodworking industry faces a host of challenges, including increased global competition, lack of skilled labor and a difficult housing market.
IRG researchers can help you navigate this ever-changing industry by giving you a deeper understanding of your customers, your distribution network and the competitive landscape.
Our in-depth research capabilities will enable you to anticipate customer needs, identify emerging trends and uncover new markets.
The woodworking segments IRG specializes in include:
- Furniture manufacturers
- Lumber, components and composite wood product manufacturers
- Architectural woodwork manufacturers
- Cabinet manufacturers
- Cabinet, furniture and interior design firms
Although every study is custom designed with your specific needs in mind,
our core areas of expertise include:
- Lead Generation
- Market Penetration Analysis
- Product Enhancement
- Customer Satisfaction and Loyalty Assessments
- List Development
- List Rental
